These days, you can find just about anything on social media. From memes and conspiracy theories to Ali express stolen packages being sold on live Facebook sessions, the content you find can make this marketing channel feel as lawless as a talk show on a news channel.
But if social media can even make a ChaiWala a star, that’s great news for your small business. In this two-way marketing channel there is the potential to find, connect, and ultimately build relationships with your customers.
The purpose of this guide is to give you an overview of each of the popular social networks that small businesses are finding success on. So get ready all you Boss Women out there, We have a guide for you that covers how to set up your business page and what kinds of strategies work for each platform.
What Is Social Media Marketing?
Social media marketing simply describes the use of social channels to promote your business and its products or services. This form of digital marketing allows your brand to develop closer relationships with your customers, reach more members of your target audience, and even become a thought leader in your industry.
With nearly 4 billion social media users around the world, these platforms are your opportunity to find customers, stay in touch with current ones, and more efficiently advertise.
Your Facebook page is perhaps the best starting point as you’re optimizing your presence across all social networks. This is because Facebook has the most comprehensive profile-building process, so by the end of your page setup, you should know exactly how you want to present your brand, with your social media strategy in mind.
If you haven’t already, create your Facebook business page through your own Facebook account, using your exact business name as the page name. In this process, you’ll be able to select business categories, your brand picture, and write a description. When posting anything always remember a picture-based post gets more reach than text-based. Hashatags are not very useful on Facebook, but there is no harm in creating your own and using them consistently with every post.
Facebook ads allow you to launch precisely targeted marketing campaigns on whatever budget you set—which is exactly what you want as a small business. This specific targeting can boost your ROI immensely and generate as many leads as possible.
Instagram, Twitter, TikTok, and Snapchat
As we mentioned before, Facebook does have the most robust page setup process by far, so setting up your accounts on your remaining social media platforms should be a breeze. All five of these platforms have an incredibly similar account setup and optimization processes that we can lump together.
Generally, you’ll simply need to:
- Download the app or head to the website.
- Create an account with your business email, phone number, and preferred password.
- Enter your business name as your display name.
- Select your username—optimally, the same one as your Facebook username.
Head to your profile page to update your page with elements like your profile picture and bio. Keep these elements as consistent with your Facebook profile as possible.
Then, start following fellow small businesses, brand partners, related pages, and more to start building brand awareness on each site.
Much like a Facebook page is tied to a Facebook account, your YouTube channel is directly tied to a Google account. Make sure to create a Google account if you haven’t already or, better yet, use the account you’re already using for work.
Then, log into YouTube, head to this page, and tap “Create a new channel.” You’ll simply be asked to add your brand name—your business name, not a username—here.
Once your channel is created, tap on your profile icon, select “Your Channel,” and tap “Customize Channel” to update your profile image and description. You can also add YouTube channel art—you can use our free templates to create it just as easily as your Facebook cover image
You may know Instagram as the platform that popularized influencer marketing, but partnering with well-known creators can be as important on TikTok and Youtube as anywhere else. Gen Z loves influencers. They trust influencers even more than millennials do—and any other generation, for that matter—with 22% making purchases just based on their recommendations.
Work with influencers who fit your brand mission and personality to push your branded hashtag and create highly engaging content for their audience. This is a great way to instantly build trust for your lesser-known small business.
In order to measure success, you must have a goal in mind that you can work toward because you’ll need to create a strategy to get there. Your techniques for driving sales, for instance, will be different than your approach if you wanted to improve your customer service offering, so it’s important to know what you want to accomplish. Hoe this Do-it-Yourself Social media starter kit will help you grow your business. Good Luck!